블링크 – 첫 2초의 힘

원제 : “Blink: The Power of Thinking Without Thinking”(2005) by Malcolm Gladwell


  • Blink is about the first two seconds of looking–the decisive glance that knows in an instant.
  • rapid cognition
  • Intuition strikes me as a concept we use to describe emotional reactions, gut feelings–thoughts and impressions that don’t seem entirely rational.
  • adaptive unconscious ( “Strangers to Ourselves: Discovering the Adaptive Unconscious” by Timothy D. Wilson)

The adaptive unconscious is not to be confused with the unconscious described by Sigmund Freud, which was a dark and murky place filled with desires and memories and fantasies that were too disturbing for us to think about consciously. This new notion of the adaptive unconscious is thought of, instead, as a kind of giant computer that quickly and quietly processes a lot of the data we need in order to keep functioning as human beings… [As Wilson writes:] “The mind operates most efficiently by relegating a good deal of high-level sophisticated thinking to the unconscious…The adaptive unconscious does an excellent job of sizing up the world, warning people of danger, setting goals, and initiating action in a sophisticated and efficient manner.”

  • Thin-Slicing is the ability of our unconscious to find patterns in situations and people based on very narrow ‘slices’ of experience.
  • priming : how can people’s behaviour be powerfully influenced by their frame of mind.

책 내용과 관련해서 “The Wisdom of Crowds …“의 저자인 James Surowiecki 와 Malcolm Gladwell 이 Slate 에서 벌인 논쟁도 읽어볼만할 듯. – “Blink and The Wisdom of Crowds

그리고 책에 나온 테스트 싸이트 : Project Implicit


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