Tech/Biz

The five rules of cool

이야기 꺼리를 만들어 내는 걸로 하면 애플만한데가 있겠는가!
여기 또 심심찮게 읽어볼 꺼리가 나왔다.

Forrester Magazine: ‘The five rules of cool‘ (pdf)

  • Excellence trumps everything
  • Decide on your story, then stick to it
  • Choose your friends well
  • Choose your enemies better
  • Let your allies play bad cop
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